We think our cans look great, but there’s more to our decision to go with aluminum for packaging, rather than glass or plastic. ⁠

  • Aluminum cans deliver 100 percent protection against oxygen, light, moisture and other contaminants, keeping our drinks fresh and delicious. ⁠
  • ⁠Aluminum doesn’t weigh much, minimizing carbon emissions during transport. ⁠
  • ⁠The aluminum for our cans contains, on average, over 85% recycled metal. More than 75% of all aluminum introduced as food packaging in Canada since the 1950s is still in circulation to this day and found in everything from aluminum foil to food and drink containers. ⁠
  • ⁠The typical plastic bottle contains, on average, about 6% recycled plastic. ⁠
  • ⁠Aluminum cans are recycled over and over again in a true “closed-loop” recycling process. The metal in our cans is molten down and made into new cans and other aluminum products. Glass and plastic are typically “down-cycled” and in Canada, only 9% of all plastics are recycled at all. ⁠
  • ⁠It takes significantly less energy to recycle aluminum than glass or plastic. Recycling aluminum cans saves 95% of the energy required to make the same amount of aluminum from its source.⁠

#DrinkSomethingBetter can mean many things. For us, environmental responsibility is one of them.

What do you like best about cans? Let us know in the comments below.

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