Create With CanThesis

Your Art Begins With the Soil...

our art begins with your results

Image courtesy of James Hoare Photography

Integrated Beverage Solutions

Vision

To realize the full potential of technology to drive a new era of beverage production and consumer interaction… one drink at a time!

Mission

We work with producers to create high-end, artisan drinks brands. Working on a project-by-project basis, we provide integrated beverage solutions that are designed to serve the individual needs of our clients.

From product, brand and technology development to licensee, online and export sales, we help producers join the fastest growing segment for alcohol beverages across the globe.

Intelligo

Our consortium is comprised of a select group of companies that each provide individual component services within the process of your product development. Canthesis combines these capabilities into a single solution, providing a seamless integration of production, creative, technology and distribution.

imagine with us!

solutions

We work with visionary companies and innovative people to create analog and digital consumer beverage experiences.

Canning

Cans are lightweight, durable, easy to open and fully recyclable, offering the ultimate convenience in sleek, travel-ready packaging. We offer canning in 473 mL, 355 mL, 355 mL Sleek and 250 mL Slim volumes. Our line supports both large and small projects allowing for smaller production runs and the ability to effortlessly scale your program as it grows.

WGC250 canning system specifications

  • 4-head filler
  • automated lid dropper
  • automated rinse and dry module
  • canning quality control
  • capacity: 38-42 cans per minute or 2,280-2,520 cans per hour

did you know?

Single-serve alcohol beverages are the fastest growing market segment around the globe! The global canned beverage market is currently a $25-billion-dollar industry experiencing a projected CAGR of 20% per year through 2030! The Canadian market alone increased 13.4% in sales for canned beverages from 2018 to 2019.

Pre-pandemic, $244 million dollars of canned beverage sales were already being generated annually in Ontario. The LCBO is producing annual revenues of $6 billion dollars meaning that currently, approximately 1 in 25 purchases of all alcoholic beverages in the province are canned beverages. These figures are expected to increase significantly due to consumer demand for lifestyle centric, sanitary products and licensees need for higher profit, take-out ready options.

Bottle Labels

Our team understands the unique challenges producers face when procuring bottle labels for their new vintages. Long run or short run, orders are processed in the order booked meaning no more having your order placed on hold! Quick turn around, no plate or set-up fees and paper finishing options round out our printed label solutions. See our Living Labels section for insight on how AR technology can bring your label and brand to life!

    Design

    Great design communicates the quality of your product, the character of your company and creates an emotional response with consumers. From initial concept through to completion, our creative team ensures that your brand concept becomes a production reality.

    With extensive experience in the wine and spirits industry, our team also offers strategic planning including branding and positioning as well as execution of all promotional tactics such as copy writing, website build and e-marketing with analytics, photography, illustration, social media, public relations and communication.

    We work with you to understand your vision and develop a unique operations strategy to deliver it.

      Living Labels

      Today’s phone-forward generation expects more than just excellent quality in the products they consume. Now more than ever, branding is used to develop an emotional response and reflect a buyers lifestyle or ethics. Creating consumer engagement and brand ownership in a crowded market remains one of the great challenges faced by producers… enter Living Labels!

      Living Labels use Augmented Reality (AR) technology that makes digital content appear on your mobile device while appearing to be in the real world. A label image acts as a trigger which opens an application that can overlay videos, animations or 3D objects on top of the label, allowing for story-telling and interaction only dreamed of a few years ago. With technology moving toward developing ways to access AR directly through web browsers, we are entering a new paradigm in product evolution.

      Currently there are over 1 Billion AR-compatible smartphones in the world, and over 200 million people use AR every day to communicate, shop, and share experiences. While holographic video creates the most buzz, other features such as animation, video, user polls and info cards are effective ways to engage your audience. Back-end data analytics allow producers to analyze consumer metrics.

      Whichever type of Living Label experience works best for your brand, our team of artists, animators and developers can bring your vision and label to life!

      the show is about to begin!

      White Labels

      Our white label services allow corporations to leverage their brand recognition with a unique product exclusive to themselves and virtual producers to enter the single-serve market. Our creative team works with you to create branding that stands out from competitors and engages consumers through exciting visuals and AR technology features.

        Licensee Sales

        Canthesis is licensed by the AGCO to represent producers directly to licensees in Ontario. While our focus is on singleserve beverages, our Bottle Service option allows licensees to order larger volume bottled product to round out their lists. Interested producers holding a direct delivery license may choose from singleserve only, partial or complete portfolio representation.

        Consumer Sales

        The first of it’s kind, our consumer portal creates an online marketplace showcasing the finest singleserve beverages from Canadian craft producers. Venue Profiles, Event Listings, Product Ratings and Latest Buzz, our social media platform, work together to stoke real interaction with consumers while building an online community, increasing top-of-mind awareness and ultimately, driving sales.

          Export

          Innovation creates new markets and re-shapes existing ones!

          mission:

          • Position Canada as a world-leader in single-serve beverage production in order to build and retain international export markets.
          • Introduce Canadian producers to high opportunity distribution channels and commercial opportunities in the single-serve global market.
          • Support alcohol tourism within Ontario and across Canada as a mechanism to build knowledge, create demand, support pricing and create sustainability for international sales growth.

          Canthesis welcomes all inquires regarding the export of our portfolio to global markets.

            Cogito

            At Canthesis, we know that our people are the most important asset to our success. It takes a team, not just individuals, to realize the kind of change we seek to create!

            Culture

            We are committed to building  an organization that reflects the diversity of our communities and customers.  We want Canthesis to be a place where the best problem-solving and creative thinking drives our work and where everyone feels included, valued and heard. Our culture relies on social trust, the free exchange of ideas and the respectful debate of opposing views. We oppose racism and censorship and regard both as opposed to the ideals of Canadian society.

            Team

            In our rapidly changing world, Canthesis embraces the concept of disruptive innovation and works every day to offer consumers, licensees and producers a more convenient, engaging and sustainable beverage delivery system. We look to the future with excitement and expectation as we re-imagine how people purchase and enjoy their favourite drinks. Come join us; the hard work is just getting started!

            “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious… and curiosity keeps leading us down new paths.” — Walt Disney

            Daryl Whitwell

            director, vp business development

            Daryl contributes strategic vision and over 30 years of sales and management experience across a broad range of channels including consumer packaged goods, technology solutions, branding and since 2014, the Niagara wine industry. He is a patron of the arts and of the service industry.

            Favourite quote: “I changed my hairstyle, so many times now, I don’t know what I look like!”
            — Talking Heads, Life During Wartime

            Jeremiah Honsberger

            controller

            Jeremiah contributes over 11 years of experience in all aspects of accounting operations. He first worked within the Niagara wine industry at Inniskillin Wines and has since gone on to London Born Wine Co. where he works full-time in the role of Controller and sometimes tasting guide. As a strong supporter of the local wine and spirits industry, when not collecting coins in Super Mario, Jeremiah is involved in organizing the 20 Valley Social, a monthly gathering of industry professionals.

            Favourite quote: “People talking shit since the beginning of time, unless they are paying your bills, pay them bitches no mind”
            — RuPaul

            Careers

            Our goal is to be a diverse workforce that is representative of the companies and people we serve. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be!

            All employment decisions at Canthesis are based on business needs, job requirements and individual qualifications, without regard to race, colour, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, political affiliation, disability, ancestry, marital status, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status or any other status protected by the provincial or federal laws or regulations in the locations where we operate.

            We are always on the lookout for talented people with a kick-ass attitude to join our team!

            If you think you would be a good fit for what we are building then we’d love to hear from you! Email us your resume and tell us about you, about your skills, what excites you and your vision for the future!

            Imagination is the time machine to the future

            Daryl Whitwell